We develop marketing tools for our clients to maintain enthusiasm in the trade channel and to encourage sales of the finished products. We support our varieties with brand names. Examples are the Twilly Series ‘Touch Me®’ for the Primula Obconica and ‘Let’s dance? Jive!™’ for the waved Cyclamen. Brand names increase the brand recognition of the varieties and facilitate sales in the trade channel.
Schoneveld Breeding's new introductions are always distinctive, such as the Cyclamen Super Serie® ‘Micro’®and the primin free Primula Obconica Twilly Series ‘Touch Me®’.
We undertake all these marketing activities together with growers to focus the product offering and encourage a better price structure so that each link of the chain can earn an honest living using Schoneveld Breeding's genetic material.
Photography is an important part of marketing support. A professional photographer works in our own studio to capture the best photos of our products and arrangements, the photos are available to our business contacts for promotional purposes.
Schoneveld Breeding supports all links in the chain with trade promotions. These include product brochures, open days, flower trials, the gardening programme ‘Robs Grote Tuinverbouwing’ on television, labels, advertisements in professional journals and trade fairs. Where appropriate we also conduct joint promotions, such as the pot sleeves we developed together with various growers and growers associations.
This marketing support aims to increase brand recognition of the varieties and encourage price structure within the trade channel; enabling each link in the chain to earn an honest living.
The Schoneveld Breeding brand names:
- Twilly Series ‘Touch Me®’
- Micro® Irresistables
- Let’s dance? Jive!®
- Super Serie®
- Veranda Selections®
